Performance marketing is based on results and powered by the effect of it. It´s a comprehensive term which refers to online marketing and digital advertising which is paid for when a specific goal has been reached, for example, number of views, a click or purchase. The price for an ad is variable and based on the performance of it.
This form of marketing is measurable and trackable down to every single click which makes it easy to follow up and to make sure you’re getting the most out of your investments and actions.
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What to keep in mind with Performance Marketing
The look of a product is not only the aesthetic appeal, but also how it creates credibility and trust with users and captures the spirit of what the user expects. The look of a product is not only the aesthetic appeal, but also how it creates credibility and trust with users and captures the spirit of what the user expects. The look of a product is not only the aesthetic appeal, but also how it creates credibility and trust with users and captures the spirit of what the user expects.
Strategy and Goals
Web- and landing pages
Always define what you’d like to achieve according to your business goals for maximum effect. Also, specify some key performance indicators (KPI) to help you. This will make it easier for you to keep track of progress along the way.
Examples of KPI´s :
- amount of visits on your webpage
- amount of leads
- amount of sales
- amount of downloads
- amount of new subscribers to your newsletter
- amount of relevant candidates to your job ad
Always have the bigger picture in mind. When you invest in performance-based ads and they link back to your webpage or a landing page you need to make sure that page is optimized for the user experience and conversion. The visitor has come there on purpose and it’s therefore really important that the text is easy to read, easy to use and valuable for the visitor. The trick is to involve your web development team from the beginning of a campaign.
How’s your marketing performing?
Are you asking yourself if you have reached your limits for a positive return on your investment, or are you looking at how you can grab more market shares? Let us audit your marketing efforts in line with your business goals to find any performance gaps that might be affecting your marketing investments. Through Performance Marketing, we will help to increase your ROI and grow your business, today.
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Get all marketing efforts to perform!
Although paying for extra visibility for your brand often is of great value it’s important to keep your organic channels in trim as well. We always work with a demand generation mindset and use strategies such as Inbound and tactical SEO to increase the organically incoming business for your company.