SEM/SEO/SEA, what are these talked-about industry abbreviations and how do they help you grow your business?
With new consumer behaviors and a lot of competition online, it has never been more important to advertise and be seen on the web. Search engine marketing is the most effective way to grow your business and promote your products or services.
Do you want help to increase your visibility in search engines? Book a free consultation.
How does SEM work?
Search engine marketing (SEM) is a generic term for both search engine optimization (SEO) and search engine advertising (SEA).
Unlike the majority of digital advertising, search engine marketing is non-intrusive and does not interrupt the consumer. What’s important for all methods within SEM is to understand and keep your customer's behaviors and needs in focus.
Refers to earning your placement in the search engines organically. This means optimizing your on site, on page parameters and off-page strategies. By offering the most relevant content, making sure your user experience is on point, and loading time for your page is minimal, you will earn higher placement.
Do you want to know how well your site is optimized? Get an SEO-report here!
This method refers to all paid advertisement in search engines and is an effective way to reach your buyers when they are searching for related queries.
There are several models of SEA, and we will help you make the right choice according to the target group you’d like to reach.
Is your website optimized for search engines?
What's in it for your business?
With search engine marketing you will reach your target group at the right time: when the consumer is open for new information and ready to be nurtured into a lead.
Other positive effects of SEM are:
- Increased visibility
- Growing your brand in a scalable manner
- Lead generation and increased sales
Our recommendation is to work with both SEO and SEA for best results and value for your investments. Generally, SEO is really good for creating trust and brand awareness but it takes time to see the effect of your actions. SEA gives you instant results and is great for websites which haven’t earned traffic organically yet. You just have to keep in mind that you will be seen for as long as you pay for SEA, which will make it cost over time.
We’ll help you nestle through the alternatives within SEM and customize a setup for your specific business goals.